Men and women have used some type of cosmetics for millennia. The purposes may have differed throughout the years – everything from denoting a particular place in a social structure up to and including pure vanity – but for whatever reason they were used, cosmetics are here to stay.
Throughout the centuries even men have used some type cosmetics. During the time of Louis XIV, all wealthy men in society wore powdered wigs, rouge on their cheeks, and dried ochre on their lips. Their wives even figured out how mix some fairly good quality foundations and moisturizers using what amounted to household ingredients: animal fats, paint and dried vegetables. These early cosmetics could actually be the first “all natural” products on the market!
Cosmetics weren’t mass marketed until the early 20th century. The first items started appearing quite unobtrusively in local drug stores, marketed to perhaps a segment of the female population that was of “questionable repute”. Advertising for these early products was usually found in the backs of ladies magazines of the time period, never on the front pages like today. But even with limited advertising, these items were flying off the shelves, purchased by lovely respectable housewives, college students, working women, and even teens who could save up enough for their first lipstick.
Makeup didn’t really become a household name until color movies became the norm. When moviegoers could see their favorite stars up close and personal, they were amazed at the colors they saw on their faces. The brows, the eyes, the cheeks and the lips. They were gorgeous! And every woman wanted to look just like these beautiful starlets. The cosmetic companies to the stars – Max Factor and Maybelline – made sure that would be possible.
New names in cosmetics were all over. Even the drug stores brought their makeup from in back to out front, with prominent displays for all to see. Big names like Estee Lauder quickly became mainstays in large department stores that realized that mega amounts of first floor space needed to be devoted entirely to high end cosmetic lines.
Of course, as with most products, there comes a point where some of the options simply become so expensive that we need to step and say, “What exactly am I paying for?” When an ordinary foundation can be had for under $10 at the drug store, or a similar product that sells closer to $75 at the local department store, which one is really worth the money?
Ingredients might be different, but are they really better? When the original cosmetic companies are still selling exclusively in drug stores and mass merchandisers, there’s no wonder that some women are reducing their high end expenditures at the fancy counters and heading back to the drug store to buy what they need at lower prices and excellent quality.
It needs something to keep it dry, otherwise you can expect their bottoms to start producing sores. Escada Fragrance You may be interested in going green with products for skin care because you want to do your part to protect the earth. If you want to maintain a healthy body, learn skin care technique.
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