The word “cosmetics” can describe a lot of different products. They cover hair products, skin care products, and make up. They can also cover non-prescription eye wear. The advertising of these products is a huge market. That does not mean they are good for it though.
Today’s market advertises with beautiful women. They are slim with flawless features, supposedly made that way with the help with the item being advertised. This has had an adverse effect on the teen society.
Most campaigns show females getting positive attention from males while looking perfect. This image has girls believing the best way to get a guy’s attention is to be flawless. Even though it sells the product to the impressionable teen, it lowers their self-esteem in the process.
Commercials like this are known to lead to extreme depression in impressionable teens. Some companies have foregone this type of publicity, a lot of other companies have not. The biggest problem with this kind of campaign is the people hired to perform in them.
One such example of this problem is in the skin care line. They hire beautiful models or actresses to portray girls or guys with skin problem. While they may not all be actors and models, it is more probable that most are. Their skin is said to be flawlessly beautiful, and you have girls and guys hanging all over each other. This sends a very wrong message.
Teenagers who see these advertisements on TV think they have to look perfect in order to be satisfied in life. This is not a good signal to send out. When teens see commercials like that, they think they have to look like what they see in order to be happy. That is not a good way of thinking.
Commercials on TV are not the only culprit. Fashion magazines, and those geared towards teenagers are worse. They advertise using models and celebrities that are shown to be flawless. Even if the consumer bought the product, there is no guarantee that they are going to look exactly like the model or actor being pictured. These pictured models are more than likely airbrushed to look perfect.
Some companies are taking a stand against the idea of perfection. Many are using real customers now. That is the best type of advertisement. Even though celebrity endorsement is still a popular form of advertisement, it is not being used as often in the beauty product advertisement. This is taking some of the pressure off.
The next time you’re flipping through your favorite fashion magazine, sneak a look at the cosmetics advertisements. If you have magazines from earlier than 1990, take a look at how the industry has changed. You will be greatly surprised.
According to Tantra philosophy, a virgin is to be worshipped – and not without good reason. Hair Care Tips Vitamin A might be one of the nutrients for healthy skin, but creams containing it cause redness, itching and irritation. What you really want to create here is color not a definite line.
Originally posted 2010-01-12 05:19:41. Republished by Old Post Promoter
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