Here is reality. When you try to purchase anti aging skin care products you soon realize that there are an infinite amount of products on the market to choose from. The skin care business is massive and companies know that consumers will spend an unlimited amount of money in order to make their skin look younger.

Evidence of this is the field of plastic surgery where billions are spent by consumers each year in hopes of bringing back a more youthful appearance, and the same can be said for anti aging skin cream.

When talking about the skin care market, nearly a billion dollars is spent every year by consumers who fall victim to manufacturers who market products just so they can increase their bottom line without showing any real interest in the consumer.

With this being said, don’t lose faith because there are some excellent products on the market. Well, how do you know which products to buy? I wrote this article in order to help you to make an informed decision when purchasing skin care products.

#1

When purchasing products, you should avoid those that contain fragrances. Why? Even though these anti aging skin care products may have a pleasant smell, the pleasant smell is created by toxins which, when applied to the skin, can cause long term damage. How do they cause long term damage? Your skin is porous and when the creams are applied to the skin, these toxins are soaked up by your body and enter your bloodstream which can unknowingly affect your health.

If your desire is to smell pretty and not to cause unexpected damage to your body, then use perfume or some other type of spray. Why? When you use perfume or a body spray, you can apply this to very lightly with just a couple of sprays to your body or clothes where as with an anti aging skin cream product, you will apply these toxins to your entire face and body.

#2

If an anti aging skin care product contains collagen, you will want to stay away from those as well. As you well know, your skin begins to wrinkle and age because the collagen begins to break down in your body. This is one of the ways that these companies are taking advantage of their consumer. What? That does not make any sense.

I’ll explain. It all has to do with the size of the collagen molecules. Whereas toxins are small enough to be absorbed by your skin, the molecules that collagen is composed of are larger than your bodies pores and thus they cannot be absorbed by the skin. The result is that the user will receive no real benefit from using them. What is needed is a product that helps the skin to regenerate and begin to produce more collagen, not one that applies collagen to the top of your skin.

#3

The key to any successful business is marketing, and the companies that manufacturer anti aging skin care products realize this and thus they spend more money on marketing products instead of producing products that their consumers will actually benefit from the most. Examples are the types of individuals who are paid to market these products such as singers, models, or some other individual of fame or the glamorous and extravagant packing that these skin care products are contained in. These companies realize that if they can appeal to consumer’s interest in celebrities, whether it is through print, radio, or TV, their products will sell.

For an example of this, just watch commercials. Who do they have advertising for them? Singers, models, athletes, movie stars, etc. Who is selling the latest release of skin care products and what do you think they are compensated for their advertisement and effort?

Millions you say? I agree and not to mention royalties and all at the benefit of the consumer. In order to pay for these types of advertisements, these companies must and do raise the price of their products costing the consumer valuable money out of their pockets. Is there a way to avoid this? In my opinion, the small companies that have not spent millions of dollars in advertisements, but who instead invested in the quality of there product and are not as widely known, are the best route to go when looking to purchase anti aging skin care products.

These smaller companies take pride in their products by making sure that they are producing a quality product at an affordable price, which is the result of not having to pay millions for some infamous individual to advertise their products. It is my opinion that a smaller company that produces a skin care product which does not contain toxins or collagen and has not been approved by a celebrity, will not only be more beneficial to the pocketbooks of consumers, but also to the health of consumers. As an examiner of these types of companies and products, consumers will fare much better if they purchase products that are produced by companies whose goal is to benefit the consumer and not to appeal to their glamour side.